Many tried to fight it, while others decided to make money from it.
Social media websites can be useful for both personal and business purposes. It can also be quite lucrative. Why? Because you can build your own audience, and with this audience, drive sales and market to them from the top social media sites. Here are four secrets that you don’t want your business to ignore when it comes to social media.
Employee Support
You can instantaneously quadruple your reach by gaining the support of your very own employees. This way, you are gathering a much larger audience. Recognize that this will increase your share count and expand your reach. This drives your sales. The more people see your company’s presence, the more likely they are to make a purchase. It’s easy math.
Customer Service
Social Customer Service has increased immensely. Increasingly, brands are utilizing social media accounts to offer customer support. It turns out to be much cheaper than phone customer support. Let’s be honest with ourselves, nobody likes the phone anymore. Everyone is in a hurry and wants to have their problem solved yesterday. As we move into the future, we see that many of our relationships are built through social media. Social support saves your business from a lot of drama. It is a quick way for customers and your audience to have their questions answered and problems solved.
Recruiting Employees
Sure, it is competitive looking for work, but it is also difficult and extremely competitive when seeking out quality candidates. Job recruiters and headhunters are great, but don’t you also want to get into the minds of people already engaged with your company? Somebody who is eager and passionate about your brand. Your social media should be a constant reminder to your audience of your vision and mission. The culture of the company. These are all things that potential employees should find interesting. You don’t want someone who just wants a job. The company page, as well as current employees, can share job opportunities. Essentially, your social media is like your PR person, as it broadcasts the lifestyle of your employees and inner office. This motivates people to join your team.
Surveys
Instead of waiting weeks to conduct a survey. Use your social media platforms to do real-time surveys. This way, you are tracking and analyzing in the now. Heck, it doesn’t hurt to follow up with customers either. Surveys can be annoying, but they are even more annoying when they come later on. Then they become easily forgotten. Survey instantly and complete your data immediately. Make it easier on everyone.
As you can see, social media supports many of the things that we spend endless hours on. Ensure you have business profiles on the top 25 social media platforms.
Obviously, time is still spent, but responses are immediate and data is instant. Take advantage and build your business up. This doesn’t mean you have to do either/or; it means simplifying for everyone involved.
Mobilize Your Business Now with Google Drive
My phone is almost always attached to my hand, on my lap, or in my pocket throughout the day. I am not even embarrassed to admit this, and do you want to know why? Because I bet yours is too. My point is that in today’s world, everything relies on that silly-looking miniature tablet/phone/everything else combo. Just think about it for a second. It is crystal clear. Most businesses want to advertise in areas with high foot traffic and numerous events. Well, people are always near their phones. Here are a few tips to make sure your company is mobile-ready.
Mobile Test Website
This is crucial! You must have a website that is mobile-friendly. This is simple to do. On a desktop or laptop, open up the site. Next, move the cursor over the bottom right section and drag it to a small view. If your site doesn’t do this (resizing the texts and images) then you have to make some changes in order to be compliant with mobile. Trust me, you don’t want to waste people’s time. Everyone is on the go all the time, and their smartphone is their portable resource center…for everything!
Get a Mobile Ad
Just think about it, if mobile is the new thing and everyone has it and uses it, then we want a piece of that audience paying attention to our brands. Therefore, there has been a significant growth in mobile advertising. Get it while it’s hot, folks. Even if some rely on laptops or desktops to access the Internet, more rely on phones. The trend clearly indicates that you are more likely to see mobile ads when using your smartphone. Think about the ads you see while scrolling through social media or even apps. Some people are not directly looking for your product. Mobile ads draw customers in…like huge marquee signs. Mobile ads, another MUST!
Put Yourself in the Customer’s Position
Put the time in and research the mobile arena. Take a look at other businesses and see what they are doing. Figure out what attracts people to your business in the first place, as well as what turns them into a returning customer. Once again, you and your customers are always on your phones. Build on this. Embrace it. Your mobile website, alone or in conjunction with a mobile app, is a fantastic way to build loyalty. Help your customers trust you and your product by allowing them to easily navigate in and around your business.
Take advantage of mobile! Your customers are waiting, and they’re essentially holding your advertisement in their hands all day, every day. Engage your customers. Slip into tomorrow connected.
How Google Drive Can Help Your Business
Google Drive is the ultimate time-saving online software. And for the most part (unless you are someone who needs a ton of storage), Google Drive is free. At Check Issuing, we utilize it for tasks such as sharing files and documents related to our services, including ACH payment processing for small businesses. It can almost completely replace Microsoft Word and Microsoft Excel. The number of benefits is literally endless. If you haven’t started getting to know this product yet, you should start today. It is easy to learn and can literally change the way you do business with internal employees, clients, and customers. Let’s look at some of the benefits here.
Ability to quickly share. Who wants to attach a big Excel file to an email and send it to someone who has to wait for that crap to load on their end? It’s a rather inefficient way to do things these days, and it wastes a significant amount of time. With Google Drive, your Excel-like document is simply a link that you can easily share with others using email, your messenger, or even your phone. Someone on the other end can quickly open it and browse the file’s content. This also holds true for documents (such as Microsoft Word). You can have a comprehensive strategic document loaded into a single, easy-to-use link.
Ability to work together. Okay, so follow me here… if you use Excel or Word and want to collaborate, you need to do your part, then send the document to someone else so that they can add their data / input. Sounds like fun, right? Wrong. It’s not fun. It’s grueling. On Google Drive, you can simultaneously work on the same documents! You can see what the other people are editing, and it tracks each of your changes!
Takes the load off your computer. No matter how fancy your computer or laptop is, opening huge Excel and Word files is sure to have some slowing effect on the machine. Google Drive documents are stored online and don’t load directly on your local machine. So long as your Internet connection is decent, you are good to go. No more dreadful mouse wheel spin of death with Google Drive!
Apps. Yep, all kinds of apps you can install on Google Drive, and they are free. There are numerous more functional things you can do with Google Drive to help boost productivity.
Mobile. Yeah, Google Drive has apps for both Android and iPhone. This makes viewing, sharing, and even creating documents on the go from your smartphone a breeze. You can even use it for simple tasks, such as your grocery list.
Check Issuing use it. There’s enough reason alone to give it a try and boost productivity! And while Google Drive handles your efficiency, Check Issuing will ensure you don’t become a victim of check fraud. See, now you are a well-oiled machine!
You’re Sending Thousands of Checks a Week? And You Aren’t Using Check Issuing?
What? Are you freaking crazy, man?
The answer to that question is no, you aren’t crazy, you are just wasting a lot of energy and resources, and have probably never considered this. Outsourcing your check disbursement servicing is no different from outsourcing your hosting or website development, both of which seem completely normal to outsource. However, when it comes to issuing checks or check fraud, the same cannot be said; in fact, it’s often not considered, which is, in turn, a major problem. When companies realize they can outsource to a check-issuing service like ours, they tend to want to utilize our services.
Running your own check fraud department can be an uphill battle unless you have the latest and most effective ways to protect against check fraud; you will struggle. Check Issuing has that covered and so much more. Our checks are sealed in envelopes that you can’t see through; the checks themselves can be read and tracked by the banks. Why try to do this on your own? You’re not really saving money by having your own employees and risk management assume these responsibilities.
We brand your company in a way that may be challenging for your team to achieve internally. We can place your company’s logo right there on your achwire automation, so your brand is seen much more often. We can place memos and letters in your envelopes to improve your company’s messaging and outreach to clients and customers. We can help you levitate as well. Ok, we can’t do that, but we do some damn good check issuing servicing, which is all that counts.
The holidays are already crazy enough, make a change that’s sure to help consolidate things and absolutely uncrazy them! Get in touch with us today, and let’s discuss what we can bring to the table so that you can focus solely on your products and services.
Happy Holidays Folks!
Last updated: October 2025